Julian Enrique Torres Varela
Trade Marketing Manager @AB InBev
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WORK HISTORY
Trade Marketing Manager @AB InBev
Lead regional trade marketing strategy, aligning national brand plans with local market dynamics to drive volume growth, visibility, and profitability across key channels.• Optimize trade investments by managing budgets, trade promotions, and in-store execution programs focused on ROI and sales conversion.• Translate shopper and market insights into actionable commercial initiatives, leveraging data from Nielsen, field audits, and sales performance to close execution gaps.• Coordinate cross-functional teams (sales, marketing, and field operations) to ensure best-in-class activation and brand presence at the point of sale.
EDUCATION
Universidad del Norte
Profesional en Negocios Internacionales, Administration et gestion des affaires, général
École Supérieure de Commerce Et de Management - ESCEM
Bachelor of Business Administration - BBA, Administración y gestión de empresas, general
ABOUT JULIAN ENRIQUE TORRES VARELA
Sales and commercial leader with 7+ years of experience in the CPG and beverage industry,…
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