Shashank Singh Rathore

Trade Marketing Manager @AB InBev

North Karnataka, IN

As the Trade Marketing Manager for North Karnataka, I am responsible for driving brand visibility, enhancing product availability, and strengthening market presence across key urban and rural markets. My role focuses on developing and executing trade-led strategies that align with regional sales goals and national brand objectives.Key Responsibilities: • Strategically plan and implement trade marketing activities across general and modern trade channels in North Karnataka. • Collaborate closely with the sales team to drive secondary and tertiary sales, ensuring product visibility and rotation at outlet level. • Conduct regular market visits to monitor execution, competitor activity, and retailer feedback. • Identify high-potential outlets and implement customized trade schemes and promotional offers to grow market share. • Analyze sales data (sell-in and sell-out) to fine-tune strategies and optimize trade spend. • Train and support distributor sales teams and field executives to maintain excellence in execution. • Manage budgets, track ROI on trade activities, and ensure effective utilization of marketing assets.Key Achievements: • Successfully improved outlet activation rate by 78% across key territories. • Led a territory-wide visibility initiative that increased brand recall and shelf-share in over 2k outlets. • Implemented a data-driven approach to STR (Stock-to-Retail) planning, optimizing trade load and liquidation cycles.

Sam Higginbottom University of Agriculture, Technology And Sciences (SHUATS)

Bachelor's Degree, journalism and mass communication

National Academy Of Event Management & Development

Master of Business Administration (M.B.A.), Event Management & Public Relation

Academy of Broadcasting

Radio Jockey/Show Presenter , Radio and Television

Allahabad Public School - India

Pre University Qualification, Business/Commerce, General

Sikkim Manipal University - Distance Education

Master's Degree, Communication, Journalism, and Related Programs