Julian Arcila
Marketing Strategy Consultant @Signalis Group
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WORK HISTORY
Marketing Strategy Consultant @Signalis Group
Miami-Fort Lauderdale, FL, US
As a Business Strategy Consultant, I\'m responsible for refining the agency\'s product marketing strategy and fostering its long-term growth and development. Key responsibilities: Reviewing and optimizing the product marketing strategy to enhance market positioning and drive client engagement. Providing strategic support to the business development process, leveraging insights to identify and capitalize on emerging opportunities. Spearheading the development of a comprehensive product roadmap, outlining five innovative services slated for introduction over the next three years. Collaborating with key stakeholders to articulate a clear business vision and mission, aligning organizational objectives with market dynamics and client needs. Crafting a robust business management plan to guide operational activities and ensure efficient resource allocation, fostering sustainable growth and profitability.
EDUCATION
Universidad de Antioquia
Bachelor in Communications & Journalism, Communications
Wake Forest University School of Business
Master of Business Administration (M.B.A.), Project Management and Marketing
ABOUT JULIAN ARCILA
I\'ve spent the last decade helping tech companies grow through partnerships — not the kind where you sign an agreement, take a photo at a trade show, and call it a win, but the kind where you actually build something together that generates revenue. Most of that work has been across the Americas. I\'ve led market entry into regions with zero company presence, built and enabled multi-country partner networks, and developed co-sell motions that create real pipeline — not just logos on a slide. I speak English, Spanish, and Portuguese, which sounds like a nice-to-have until you\'re in a room in São Paulo or Mexico City trying to close a deal. Currently at Creative Realities (Nasdaq: CREX), I hold two roles simultaneously. As Senior Director of Strategic Partnerships, I\'m leading the transformation of our partner function into a structured revenue generation system — moving away from transactional relationships toward a model built on vertical alignment and genuine co-created value. As Managing Director LATAM, I built the company\'s regional operations from scratch: a technology supply chain, a certified installation network of 9 systems integrators across Mexico, Colombia, Peru, and Chile, legal infrastructure across two jurisdictions, and a 300+-company commercial pipeline — all standing up in parallel. The industries where I\'ve built the deepest expertise are Retail, QSR, Sports & Entertainment, and connected physical environments — working across technology categories including digital signage, edge computing, and IoT. But the partnerships work — channel strategy, alliance management, partner enablement, executive relationship-building — transfers across all of them. If you\'re building or scaling a partnerships function at a tech company and want to talk about what actually works, I\'m always up for that conversation.
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