Julia Gibson

Associate Marketing Manager @Carolina® Science

Burlington, NC, US

Audience Expertise Development: Serve as a dedicated advocate for five distinct audiences, leveraging data analysis and behavioral insights to address customer needs and pain points.Social Media Management: Oversee three social media channels, curating engaging content and fostering community engagement tailored to each audience.Strategic Planning Support: Contribute to annual marketing planning by assessing performance metrics, identifying growth opportunities, and aligning strategies with business objectives.Brand Advocacy: Ensure all marketing initiatives adhere to brand guidelines, delivering personalized and relevant customer experiences that enhance brand equity.Cross-Functional Collaboration: Collaborate with product management, sales teams, and external agencies to execute cohesive, results-driven marketing campaigns.Campaign Execution Excellence: Lead the end-to-end execution of marketing campaigns, providing detailed briefs, managing budgets, and ensuring on-time delivery with consistent brand messaging.Data-Driven Optimization: Continuously monitor performance metrics, optimizing campaigns through test-and-learn approaches to drive innovation and improve ROI.Personal and Team Development: Commit to ongoing professional growth while fostering collaboration and shared accountability within cross-functional teams.

University of North Carolina at Greensboro

Bachelor's Degree, Marketing

Oulu Business School, University of Oulu

Bachelor’s Degree, Marketing