Julia Cyboran
Vice President Marketing, Americas @Valtech
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WORK HISTORY
Vice President Marketing, Americas @Valtech
Executive leader responsible for marketing strategy, brand, demand generation, and go-to-market alignment across the Americas, partnering with regional leadership to support revenue growth, enterprise positioning, and market expansion.Focus areas include- Revenue influence- GTM alignment- Enterprise scope- Brand positioning- Board / exec interaction
EDUCATION
Marianopolis College
DEC, Communications
EICOM Institute
Commerce Management Certificate - Level 1
Concordia University
BA, Journalism, Communications
SKILLS
ABOUT JULIA CYBORAN
I’m a CMO-level global marketing executive who builds modern growth engines that connect brand, go-to-market strategy, and revenue performance.I’ve led and scaled high-performing marketing organizations across SaaS, technology, retail, and professional services, partnering closely with CEOs, CROs, boards, and investors to drive enterprise value. My work spans brand transformation, demand generation, PLG motion support, market expansion, and corporate reputation.Across roles, my teams have delivered 3–5x increases in marketing-sourced pipeline, strengthened brand trust at scale, and built marketing systems designed for long-term growth. I bring equal rigour to performance marketing, storytelling, experiential marketing, and data-driven execution, aligning them under a single strategic framework.I’m particularly experienced in moments of transformation: new growth stages, international expansion, organizational redesign, M&A integration, and high-stakes communications. I’ve built marketing teams from the ground up, scaled global operations, and introduced AI- and automation-enabled workflows to increase speed, clarity, and impact.My leadership style is collaborative, commercially grounded, and accountability-driven. I believe the strongest marketing organizations earn trust internally, create clarity externally, and measurably move the business forward all while executing with excellence.Expertise: CMO leadership • Go-to-market & positioning • Brand & reputation • Demand generation & PLG • Enterprise & B2B/B2C marketing • Experiential & events • Digital transformation • C-suite & board advisoryIndustries: Professional Services, SaaS, Technology, Retail, CPG, Financial Services, Media, Health, B2BEnglish & French bilingual.*Opinions are my own.*
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