Kyle Higaki
Lead Content Strategist @Valtech
Signup · Get unlimited contacts
WORK HISTORY
Lead Content Strategist @Valtech
Columbus, OH, US
Leading strategy on website content, user experience, brand positioning and messaging on Valtech\'s healthcare vertical, currently working on the agency\'s Mass General Brigham and UNC Hospitals accounts as well as high-value incremental growth opportunities and new business RFP responces / pitches.
EDUCATION
The Ohio State University
Bachelors, Strategic Communication
SKILLS
ABOUT KYLE HIGAKI
What I do:Brand Strategy - Content Strategy - Research Design - Insight DevelopmentFor Who?Google / Salesforce / Abbott Labs / KFC / Caterpillar / General Electric / Aetna / Top AgenciesBackground & Past Profile & What the Robots are Looking for:Core Skills:Branding, consumer & competitive research, project leadership, presentation (internal + client), RFP response, new business, strategy leadership, client relationsIndustry Experience & Capabilities:Advertising, Agency, Marketing, Tech, Software (SaaS), Product Marketing, Business-to-Business (B2B), Direct-to-Consumer (D2C), eCommerce, CRM, Healthcare, Healthcare Professional (HCP Marketing) Nutrition, Insurance, CPG, QSR, Food Service, Electronics / Appliances / Household Goods, Public Utility, Travel & Tourism, Construction / Heavy Machinery, Higher Education, Partner Marketing, Branding, User ExperienceResearch Skills:Audits, competitive, study design/writing, quantitative, qualitative, audience, behavioral, AI Prompting, campaign results analysis & learning plansStrategy Skills:Insight development, brief writing, brainstorming, persona building, journey mapping, channel strategy, content strategy, social strategy, product marketing, messaging frameworks, creative briefing & guidance, reporting, customer lifecycle forecasting, content testingLeadership Skills:People management, mentoring, thought leadership content, trainings, scheduling, budgeting, workflow managementProgram Proficiency:Nielsen, Scarborough, GWI, Social Management Tools (Sprinklr, Crimson Hexagon, SproutSocial, etc.), Research Tools (UserZoom, Qualtrix) Data Visualization (Tableau), Adobe Creative Suite, Microsoft Office, Google Workspaces, Slack, Teams, Google Meet, Discord, Productivity / Project Management Tools (Miro, Trello) Facebook, Instagram, YouTube, TikTok, Twitter / X, Pinterest, Reporting Back-ends / tools, Google Analytics, PowerBI, Salesforce, Trend Research Tools (Mintel, Kantar), ChatGPT
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.