Julia Zheng
Senior Manager, Growth Marketing @DraftKings Inc.
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WORK HISTORY
Senior Manager, Growth Marketing @DraftKings Inc.
Boston, MA, US
SKILLS
ABOUT JULIA ZHENG
With over 10 years of professional experience, I bring industry-leading expertise in digital marketing and analytics strategies. I have demonstrated leadership in Paid Search, Programmatic, Direct Partnership, and Online Display marketing channels, successfully navigating complex projects across multiple cross-functional groups. My ability to synthesize comprehensive strategies from a leadership standpoint has been instrumental in driving results.I possess hands-on expertise in incrementality testing for precise performance measurement, alongside a strong grasp of mobile attribution and measurement. I am skilled in leading, designing, and testing next-generation automated solutions for bidding and ad management.
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