Julia Saarter
Fractional CMO @Kiho
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WORK HISTORY
Fractional CMO @Kiho
I serve as Fractional Chief Marketing Officer for Kiho, a B2B SaaS company, leading the marketing strategy across Finland and the German-speaking (DACH) markets. My role spans strategic planning and hands-on execution, with a focus on market entry and growth in Germany, localized positioning and messaging, and close alignment with sales and leadership to support scalable business growth.
EDUCATION
AdWords Academy by Google
Individually Qualified in Google AdWords, Online marketing, SEM, SEO, Web Analytics
Finnish University Network for Tourism Studies (FUNTS)
Tourism Business Studies (Basic + Intermediate + Advanced)
University of Tampere 1925-2018
Master of Arts (M.A.), Multilingual Communication, Language Interpretation and Translation + Tourism and Business Studies
Haaga-Helia University of Applied Sciences
Business and Corporate Communication
SKILLS
ABOUT JULIA SAARTER
I’m a multilingual digital marketing professional with a strong track record in strategy, growth, and hands-on execution across Europe. With 20+ years of experience in marketing, communication, customer service, and sales, I move fluently between high-level strategy and practical, data-driven implementation.I currently work part-time as a CMO for a Finnish company, supporting the development of clear marketing strategy, stronger brand positioning, and scalable processes.What motivates me is building marketing that genuinely works: clear messaging, smart automation, meaningful customer experiences, and a healthy balance of creativity and structure.Having lived and worked in both Finland and Germany, I’m particularly interested in helping Nordic brands understand and enter the DACH market and vice versa. I enjoy bridging cultural nuances and translating business goals into communication that resonates.My core values – responsibility, growth, collaboration, balance, and quality – guide how I work. Whether I’m leading a team, optimizing digital channels, or managing complex projects, I bring energy, empathy, and a strong sense of purpose.I’m currently available for selected collaborations 1–2 days per week — as a part-time CMO, strategic advisor, or freelance marketing partner.Specialties Digital marketing – from strategy and performance to CRO and analytics Multilingual content – tailored communication in five languages Web & social media – UX, SEO, SMO, advertising, and community-building Campaign & project management – from concept to completionI’m passionate about innovation in digital business, leadership, and the psychology of consumer behavior. I believe the best work is not just effective, it’s meaningful.
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