Julia Pontes
Brand Manager @Caraway Home
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WORK HISTORY
Brand Manager @Caraway Home
New York, NY, US
Lead day-to-day project management of brand initiatives for a dynamic in-house Brand team of 20 employees.• Develop and execute Go-To-Market strategies for new products & colorways, ensuring successful launches across all channels.• Work cross-functionally with the Brand, Growth, Digital Product, & Operations teams to integrate and execute marketing efforts seamlessly.• Collaborate with the VP of Brand to craft internal-facing and external-facing assets, including integrated marketing plans, budgets, creative briefs, collection line sheets, and PR materials.• Connect business initiatives with impactful brand storytelling to produce best- in-class marketing assets.• Assist Chief Strategy Officer in pitching new products to retailer partners and preparing onboarding materials for partners like Target, Crate & Barrel, The Container Store, Macy’s, and others.• Assist the Director of Integrated Marketing in executing partnerships & collaborations to enhance Caraway’s visibility and reach new audiences.
EDUCATION
Regent's University London
Study Abroad, Global Management
The New School
Bachelor's degree, Liberal Arts
Parsons School of Design - The New School
Bachelor's degree , Strategic Design and Management
Shanghai Community International School
Lower School and Middle School
Graded - The American School of São Paulo
High School
ABOUT JULIA PONTES
Brand marketing leader with 6+ years of experience building premium DTC brands through strategic storytelling and innovative marketing campaigns. Born in Brazil and raised in China, I bring a global perspective to my work that enriches my approach to consumer engagement and market strategy. My experience spans beauty, home goods, and lifestyle sectors, where I\'ve scaled startups from early-stage to established brands and led teams through periods of significant growth.My core competencies lie in executing Go-To-Market strategies, orchestrating cross-functional team efforts, and delivering compelling brand storytelling. At Caraway Home, I lead day-to-day project management of brand initiatives for a dynamic in-house Brand team of 20 employees. Previously at Evereden, I helped scale the premium skincare brand from startup to 100 employees. My multicultural background shapes my ability to develop marketing strategies that resonate across diverse audiences. Passionate about building purpose-driven brands that connect authentically with consumers.
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