Olivia Ewing Felice
Consulting Creative Director @Caraway Home
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WORK HISTORY
Consulting Creative Director @Caraway Home
New York, NY, US
Creative Consultant leading Caraway Home’s brand evolution from cookware to modern home brand. Working in partnership with the CEO/Founder and the VP of Brand Creative.
EDUCATION
Savannah College of Art and Design
BFA, Fashion Marketing, Visual Arts
SKILLS
ABOUT OLIVIA EWING FELICE
Your trusted creative expert in building premium & luxury brands through world building and brand architecture. Founder of By Liv, a boutique brand studio based in NYC, partnering with premium and luxury brands to define point of view, scale visual worlds, and translate brand storytelling into measurable growth.With nearly a decade of experience across both in-house leadership roles and top creative agencies, work spans pre-launch startups, growth-stage DTC & CPG brands, and established lifestyle companies, supporting businesses from Seed through Series B fundraising and acquisitions. The approach blends artful, elevated design with performance-driven strategy, ensuring brands are not only beautiful — but built to scale.Work has been featured in Vogue, Forbes, Vanity Fair, Harper’s BAZAAR, TechCrunch, WWD, and more. Holds a B.F.A. in Fashion Marketing & Visual Arts from SCAD, with a deeply collaborative, founder-first mindset.By Liv Consulting specializes in:– Brand building & repositioning– Brand architecture & world-building– Content strategy & campaign creative– Creative direction for launches & growth momentsIndustries: Apparel, lingerie & intimates, fine jewelry, fitness, accessories, fine home, hospitality, and food & beverage.Based in NYC. Open to consulting, advisory, and select long-term partnerships.
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