Julia Oertel
Director Marketing @Talention
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WORK HISTORY
Director Marketing @Talention
Area of responsibility- Optimisation of the performance marketing strategy - Conception and implementation of lead generation and account-based marketing campaigns (Google Search & Display, LinkedIn)- Defining and improving the KPIs of the Marketing Team (OKR)- Operational and disciplinary management of the Marketing Team- Responsibility for the online media budget - Further development of the operative landing page testing procedure - Reduce Customer Acquisition Cost (CAC) and increase Customer Life Time Value (CLTV) through cohort analysis - Expansion of inbound marketing activities with a focus on high-quality content (blog, whitepapers, videos)- Professionalisation of marketing automation to improve the customer journey and lead funnel
EDUCATION
Pascal-Gymnasium Grevenbroich
Abitur
Kingston University
Master of Arts (MA), Marketing Communications and Advertising
Johannes Gutenberg University Mainz
Bachelor of Arts (B.A.), Communication studies and film studies/ Publizistik (Hauptfach) Filmwissenschaft (Beifach)
SKILLS
ABOUT JULIA OERTEL
A Master\'s graduate from Kingston Business School in Marketing Communications and Advertising with high ambitions and passion for a career in Marketing. Working experiences across Germany and the UK within Marketing, Public Relations and Journalism brought profound insights in both, agency and inhouse working environments on an international level. Has proofed reliability as well as planning and multitasking skills throughout several projects and by having discrete responsibility for clients. Excellent communication skills have enabled client prospection and relationship building in former projects. Enjoys being part of a team and has proofed to bring motivation and professionalism to work.
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