Julia Kazubek
Head of Marketing & Communications @Proled Group
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WORK HISTORY
Head of Marketing & Communications @Proled Group
Develop and implement an overall marketing and communication strategy for the PROLED Group aimed at maintaining and increasing sales to achieve the set objectives, improving the overall image and brand awareness of the Group and its entities PROLED, mawa and UNI-BRIGHT- Ensure the efficient implementation of the Group\'s MarCom strategy in each entity, following the \"Think Global, Act Local\" principle and ensuring seamless communication and alignment between the entities- Maintain and update the Group\'s visual identity and corporate image, which will be the framework for the implementation of the MarCom strategy, both at the Group level and in the entities- Develop and implement the marketing and communication strategy of the Group inlcuding Group image & corporate identity, above-the-line projects and activities, and below-the-line projects and activities such as events, product marketing, sales enablement, brand marketing, and social media marketing- Establish and monitor the annual marketing budget for both the Group and the entities- Lead and develop marketing managers and manage freelancers and agencies at both Group and entity level- Ensure alignment of all entities to the overall MarCom strategy and ongoing smooth communication between all entities, including social media coverage, newsletters, website management, online platforms, etc.
EDUCATION
Technische Hochschule Wildau
Bachelor of Arts (B.A.), European Management
Technische Hochschule Wildau
Master of Arts (M.A.), Business, Management // Marketing
SKILLS
ABOUT JULIA KAZUBEK
Holistic and growth-oriented marketing and communications professional with 10+ years of experience in B2B and B2C environments, with a strong focus on high-impact brand initiatives. Skilled in driving revenue, demand and lead generation, product-market fit, and positive ROI. Experienced in implementing successful marketing and sales strategies, including brand management, full-funnel marketing, PR, content, and event marketing. Skilled in budget and project management, data-driven decision-making, and fostering a collaborative growth culture. Proven ability to mentor and develop high-performing teams, adept at building profitable relationships with clients and key decision-makers. A results-driven, team-oriented, and customer-focused marketer with a passion for streamlining operations and delivering exceptional results. Seeking a challenging leadership role to contribute to personal and organisational growth.
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