Julia Jerrum

Consulting Partner @Phraktion

Ascot, GB

Excited to bring my skills in marketing concept generation and healthcare copywriting to the phraktion network of biopharma consultants.My work with phraktion takes the form of one or more projects:1 Core claims generationWorking out what your brand needs to say - I trawl through the literature and market research to pull out the most compelling evidence and insights, presenting it with integrity and adherence to global and/or local guidelines.2 Brand storytellingCrafting a memorable core argument and promotional campaign ideas to encourage interaction with your brand to achieve the desired commercial objectives - I come up with words and ideas to help translate your core claims into the desired actions.3 Tone of voice guardianshipEstablishing and implementing the blueprint for how your brand needs to talk to evoke a consistent feeling in its audience. The need for this will depend on many things including how your brand operates and the teams involved in generating marketing communications. I\'m experienced leading and developing teams of copywriters and will work with you to develop and support the execution of a brand tone of voice that continues to achieve its desired purpose as your brand strategy and promotional activities evolve.

University of Cambridge

Natural Sciences MA and MSci (Biochemistry)