Julia Gutnik
Head of Media, Social & Analytics National Manager @Kia America
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WORK HISTORY
Head of Media, Social & Analytics National Manager @Kia America
Irvine, CA, US
Lead the integration of full-funnel media investment, planning, and execution to support the brand growth.• Oversee social media strategies and creative execution to engage audiences and drive cultural relevance and brand loyalty. • Infuse the work with a data-led mentality with analytics frameworks to measure campaign effectiveness and inform future strategies.
EDUCATION
Pontifícia Universidade Católica do Rio de Janeiro
Bachelor's degree, Mass Communication/Media Studies
ESPM Escola Superior de Propaganda e Marketing
Branding
ESPM Escola Superior de Propaganda e Marketing
continuing education program, Innovation Management
Universidade Federal do Rio de Janeiro
Postgraduate Degree, Economics
Pontifícia Universidade Católica do Rio de Janeiro
B.A. Mass Communication / Journalism, Comunicação de Massa e Estudos da Mídia
SKILLS
ABOUT JULIA GUTNIK
I am a global marketing and media executive who thrives in categories being rewritten in real time—streaming, EVs, and the broader intersection of content, technology, and culture.One of the hallmarks of my career is the ability to bridge two worlds that rarely coexist at scale: the creative foundation of my early years in storytelling and content, and the deeply analytical, performance-driven discipline I developed in growth, paid media, and AdTech.This balance allows me to design strategies that simultaneously build brand and deliver measurable results, and translate complex data models into narratives executives can act on.I’m also deeply comfortable navigating ambiguity, zero-to-one environments, and moments when the playbook doesn’t exist yet. Throughout my career, I’ve been brought in to launch products, open markets, stand up new teams, and create processes where none existed. I’ve built Prime Video’s media governance adopted in 50+ countries, launched new-market operations across LATAM, Africa, and the Middle East, and created Rivian’s paid media function from the ground up.My specialty is crafting full-funnel strategies for tech-savvy, early-adopter audiences, especially in categories undergoing disruption—from traditional media moving to streaming to legacy auto shifting to software-led EV ecosystems. I operate fluently between product, tech, analytics, and creative, building marketing engines that balance strategic vision with operational excellence.What I’m known for- Building and scaling teams and capabilities from zero in ambiguous, fast-changing environments- Blending creative storytelling with rigorous analytical frameworks incrementality, regression)- Designing measurement systems that link marketing investment to revenue- Leading global GTM and paid media strategies across 50+ countries- Navigating complexity with clarity and creating alignment across product, tech, finance, and creative- A calm, strategic leader who brings structure without losing speed or imagination- I like to think I work for my team, developing great talent that will move our marketing world forward.Core Skills: Zero-to-One Leadership • Full-Funnel GTM • Paid Media & AdTech • & Incrementality • Early-Adopter Audience Strategy • Team Building • Global Expansion • Creative + Analytical Hybrid • Revenue-Based Measurement
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