Julia Amend
VP of Products @Virta Ltd
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WORK HISTORY
VP of Products @Virta Ltd
driving product-led, customer-centric operating models at global scale across Europe and SEA- Accountable for product vision, portfolio strategy, and governance across complex, multi-product and platform environments- Trusted executive partner translating corporate strategy into executable product portfolios, aligning customer value with commercial outcomes- Building a high-performing product organisation, with strong product mindset and excellence, and ensuring disciplined portfolio execution
EDUCATION
Kieler Gelehrtenschule
A levels, A levels
Fachhochschule Nordakademie Elmshorn
Bachelor of Applied Science - BASc, Industrial Engineering
ABOUT JULIA AMEND
I am a customer-centric, agile, and results-driven product leader with a strong passion for future mobility, electrification, and the energy transition. I thrive at the intersection of strategy and execution, shaping and translating corporate vision into innovative products and services that deliver measurable value to customers, businesses, and society.Currently, as VP Product at Virta and formerly Global Head of Transformation Product & Technology at bp pulse, I drive product-led, customer-centric operating models across Europe, SEA, UK, and US, managing complex multi-product and integrated hardware-software portfolios. I build high-performing product organisations, embed product excellence and agile ways of working, and implement robust product and portfolio governance frameworks that enable scalable execution, measurable growth, and strategic impact.I am deeply committed to embedding outcome-driven, customer-first mindsets, fostering innovation, and championing Agile principles and digital transformation to accelerate sustainable business growth. I have a proven track record in end-to-end product strategy, portfolio management, innovation, and financial planning, consistently translating complex business and market insights into successful, high-value products.Purpose-driven and multilingual, I am passionate about sustainability, shared mobility, and global cultures, and I enjoy sports, nature, travel, and lifelong learning. I am ready to contribute at executive and board levels, shaping forward-looking product strategies, energizing teams, and helping organisations lead the energy and mobility transition.
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