Juhi Sehgal

Performance Marketing Executive @Click and Scale

New Delhi, IN

As a Performance Marketer, I specialize in generating high-quality MQL and SQL leads for domestic and international travel agencies. My focus is on building full-funnel strategies — from TOF - awareness to MOF - engagement and BOF - conversions — to ensure maximum ROI.Key Responsibilities:Lead Generation: Drive targeted MQL & SQL leads for domestic and international bookings.Full-Funnel Strategy: Implement TOF, MOF, and BOF campaigns to move users smoothly through the funnel.CPC Optimization: Reduce Cost per Click (CPC) while maintaining or improving Lead Quality.Lead Cost Reduction: Lower Cost per Lead (CPL) and Lead per Conversion (LPC) through strategic targeting & bid optimization.Creative Testing: Run A/B and multivariate creative tests to identify winning ad formats & messaging.Audience Segmentation: Use OPC (Opportunity per Click) & LPC (Lead per Conversion) metrics to identify high-value segments.Retargeting & Nurturing: Re-engage warm leads and convert them into confirmed bookings.Performance Tracking: Monitor and optimize campaigns using CTR, CVR, CPL, ROAS, and other key metrics.Key Achievements:Reduced CPC by 30% while increasing lead quality for premium travel packages.Improved SQL conversion rate by 25% through precise audience targeting & funnel optimization.Delivered 3x ROAS consistently across multiple travel campaigns.