Judith Denby
Strategic Marketing Consultant (Expert Brand Management) @Brand Building Ltd
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WORK HISTORY
Strategic Marketing Consultant (Expert Brand Management) @Brand Building Ltd
Oxford, GB
Adding value by helping clients integrate commercial, brand and marketing strategies for companies looking to take brands to the next level. Delivering incremental sales, brand equity and brand penetration through innovation and brand building strategies to achieve growth / business development objectives.STRATEGIC & BRAND MANAGEMENT CONSULTANCY - Expert Brand Management, Thought Leadership & Strategy- Business Value, Brand Equity Growth, New Revenue Streams- High Impact Sales Performance (Double-Digit Revenue Growth)- Multi-Channel Approach; Retail / FMCG Strategic Partnerships- Product Innovation, New Product Development, Product Mix - Brand Building & Activation, Experiential Events / Festivals - Commercial Focus, Supply Chain, Sales Targets, Forecasting- Brand Penetration, Premium Positioning, Pricing Strategies - Crisis / Reputation Management, PR & Media RelationsDIGITAL INTEGRATION & STRATEGY- Digital Marketing & Data Strategies- Best Solutions / Technology Roadmap- Digital Transformation & Innovation- CRM / Digital & Multi-Media Platforms- E-Commerce, Mobile, Online Solutions- Gift Platform, Online Brand Presence- Data Analytics, Brand Insights & Tools- Social Media, Multi-Media Advertising CLIENT CONSULTANCY PROJECTS & SOLUTIONS- Strategic Marketing, Brand Development & Commercial Focus- Problem-solving / delivering client consultancy projects - Actively seeking non-executive director (NED) positions
EDUCATION
Cranfield School of Management
Executive Education, Mindfulness for Higher Performance
CIM | The Chartered Institute of Marketing
PDip Strategic Marketing, Marketing
University of Leeds
BA Geography, Human Geography
SKILLS
ABOUT JUDITH DENBY
STRATEGIC MARKETING & BRAND LEADERSHIPCommercial & Brand Marketing Consultant (former Chief Marketing Officer for Krispy Kreme)- proven strategic marketing, brand building and leadership expertise to deliver rapid growth (£5M to £70M+ UK turnover; 10+ consecutive year\'s revenue growth; Sunday Times Profit Track in 2014 & 2015).BRAND BUILDING LIMITEDAdding value by helping clients integrate commercial, brand and marketing strategies for companies looking to take brands to the next level. Delivering incremental sales, brand equity and brand penetration through innovation and brand building strategies to achieve growth / business development objectives.STRATEGIC & BRAND MANAGEMENT CONSULTANCY - Expert Brand Management, Thought Leadership & Strategy- Business Value, Brand Equity Growth, New Revenue Streams- High Impact Sales Performance (Double-Digit Revenue Growth)- Multi-Channel Approach; Retail / FMCG Strategic Partnerships- Product Innovation, New Product Development, Product Mix - Brand Building & Activation, Experiential Events / Festivals - Commercial Focus, Supply Chain, Sales Targets, Forecasting- Brand Penetration, Premium Positioning, Pricing Strategies - Crisis / Reputation Management, PR & Media RelationsDIGITAL INTEGRATION & STRATEGY- Digital Marketing & Data Strategies- Best Solutions; Technology Roadmap- Digital Transformation & Innovation- CRM / Digital & Multi-Media Platforms- E-Commerce, Mobile, Online Solutions- Gift Platform, Online Brand Presence- Data Analytics, Brand Insights & Tools- Social Media, Multi-Media Advertising NON-EXECUTIVE DIRECTOR SKILLS- Strategic Marketing, Branding & Commercial Focus- Private Equity Partner Relationship Management- Mindfulness (Higher Performance Executive Programme)- International & EMEA Board-Level Skills (C-Level Influencing)- Direct involvement - 2 successful business sale transactions / re-financing- Due diligence / marketing processes - MBO, PE acquisition, company IPO
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