Judith Cooper
Content Strategist @Consultant
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WORK HISTORY
Content Strategist @Consultant
Chicago, IL, US
I\'ve developed content strategies for clients in industries such as utilities, telecommunications, healthcare, insurance, investments, manufacturing and materials handling.Typical projects include: • Conducting stakeholder meetings• Running initial analyses such as content audits, competitive and gap assessments, and site metrics• Developing editorial standards• Making brand and content recommendations• Providing metadata and SEO recommendations• Assisting with card sorts and taxonomy development• Evaluating governance proceduresPartial client list:• Accenture AXA: large multi-state utility site• Accenture: collateral and strategy development• Acquity Group: telecommunications, insurance, hospital and investment sites• Blue Chip Marketing Worldwide: clinical trials marketing and content strategy for a large pharmaceutical client• Content Company: financial services association• Humana: health insurance and compliance• PwC: large utility site, intranet site, and nonprofit site• Razorfish: insurance and consumer sites• Ragdale: artist colony (nonprofit)• Rightpoint Consulting: SharePoint 2013 intranet site for manufacturing client• Wynright Corporation: materials handling industry • Various small retail sites
EDUCATION
University of Leeds
Anglo-Saxon Art and Archaeology; Middle English; Scottish Folklore
Iowa Writers' Workshop
MFA
University of Pennsylvania
BA
SKILLS
ABOUT JUDITH COOPER
I help clients solve their content issues in a way that speaks to their customers, advances their brand goals, and provides more pleasing, intuitive experiences.
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