Judith Aidam

Senior Consumer Insight & Research Manager @Age UK

London, GB

I lead on Consumer Insight & Research at Age UK - with a focus on brand & marketing campaign development and evaluation - ensuring our audiences and their experience remain at the heart of Age UK’s thinking and plans. Age UK is the country\'s largest charity dedicated to helping everyone make the most of later life. In the UK we help over 7 million people every year, providing support, companionship and advice. We stand up and speak for all those who have reached later life, and also protect the long-term interests of future generations.