Jp Camacho
Head of Marketing and Product @Flexday
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WORK HISTORY
Head of Marketing and Product @Flexday
Toronto, ON, CA
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EDUCATION
St. Clair College
Advanced Diploma (Associate Degree), Advertising
ABOUT JP CAMACHO
I grow businesses. https://bit.ly/3L9HOQk Over 10+ years’ experience growing businesses, developing strategies, activating channels and departments, scaling customers, and making things happen. Full-stack marketing professional with broad command of digital growth marketing, brand and product best practices. A hybrid in Marketplace, B2B and B2C fields. Equally versed in forecasting, research analytics, insight-formation, solving creative gaps, as well as how these get applied (operationalizing, productizing, and scaling/iterating in markets) to produce high quality, high value, high velocity results- High Level Skills in 6 Areas: Strategy - Marketing Toolkit & Channel Mix, Industry & Competitive Analysis, Customer Research & Segmentation, Product Positioning & Differentiation, Revenue/Margin Growth & Optimization, KPI and Value-Engineering, Data Analytics & Insight-Formation Digital Growth Marketing - Paid / Performance, Content, Search, Email, Mobile App, PR & Social, CRM Sales/B2B Marketing - Sales & Business Dev, Trade Show & Mktg. Kits (One-Pagers, Decks, Banners), Lead Gen. & CRM, Pipeline Onboarding eCommerce & Digital Merchandising - Demand Generation & Activation, Full Funnel & Conversion Optimization, Affiliate (Advertiser & Publisher), Category & SKU Mgmt, Promotions & Contests Loyalty & Retention - Customer Value & Lifespan, Churn & Retention Rate Optimization, Repeat Purchase Rate Optimization & Customer Resurrection Brand Communications - Integrated Marketing, Retail Marketing, Retail / New Store Openings, Sponsorships & CSR, Creative Direction (Copy/Art), Media Planning - My 5 Constant, Guiding Values: Good Judgement Standard of Excellence Elegant Solutions Servant Leadership Grit Student of life, human behaviour and relationships. Listener. Ninja. Urban wanderer. Arts / culture junkie. Thought addict. Coffee lover. BIPOC / 2SLGBTQ+ Advocate. Mentor.
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