Joyita Paul Brand Strategist
Growth Hacker @DeepThought CultureTech Ventures
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WORK HISTORY
Growth Hacker @DeepThought CultureTech Ventures
EDUCATION
University of Calcutta
Bachelor of Arts - BA, English (Hons)
ABOUT JOYITA PAUL BRAND STRATEGIST
Brand Strategist & Marketing StrategistWith 4+ Years of Experience in #BrandStrategy,#GoToMarket (GTM) & #IntegratedMarketing Execution Techno-Commercial Brand BuilderBridging #ConsumerInsights,#CreativeStrategy & #BusinessGrowth by translating market signals into scalable #BrandPositioning,#CampaignStrategy & marketing execution. Strategic Execution PartnerHands-on experience across #BrandStrategy,#ProductMarketing,#CampaignManagement & #ConsumerInsights, working with cross-functional teams to launch products, manage campaigns & deliver measurable marketing outcomes.From #MarketResearch → #BrandPositioning → #CampaignExecution → #PerformanceAnalysis, I focus on building structured systems that drive brand growth, market visibility & revenue impact. Key Skills Highlights: Brand Strategy & Positioning: Leveraging #ConsumerInsights,#CompetitorAnalysis & #MarketResearch to define #BrandPositioning, pricing frameworks & differentiated brand narratives. Go-To-Market Strategy & Product Launches: Executed #GTMStrategy for 400+ SKU product catalog, improving #DigitalShelfVisibility & driving 100+ SKU sales during launch cycles. 360° Campaign Planning (ATL | BTL | Digital): Planned integrated #MarketingCampaigns across #ATL,#BTL & #DigitalMarketing while ensuring consistent #BrandCommunication & creative alignment. Consumer & Market Insights: Conducted #CategoryAnalysis & #MarketIntelligence across 4 key competitors to identify growth drivers, pricing opportunities & white-space segments. Brand Operations & eCommerce Execution: Managed 400+ SKU product mix within CMS, optimizing #CatalogManagement,#SEOContent & #EcommerceBrandPresence across internet-facing platforms.🤝 Stakeholder & Client Management: Collaborated with #CrossFunctionalTeams across #Sales,#ProductDesign,#R&D & #Operations to ensure #OTIF product launches & seamless campaign execution. Marketing Performance & Optimization:Tracking #CampaignPerformance, leveraging #MarketingAnalytics, and implementing #DataDrivenMarketing decisions to improve brand growth and #MarketingROI. Brand Storytelling & Content Strategy: Developed #SEOContentStrategy,#BrandCommunication & visual marketing assets to improve #OrganicReach & brand discoverability.#BrandStrategy #BrandManagement #GoToMarket #ProductMarketing #IntegratedMarketing #CampaignStrategy #ConsumerInsights #DigitalMarketing #MarketingAnalytics #BrandBuilding #MarketingOperations #StakeholderManagement
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