Joyce Chan
Marketing Specialist @Designfusion
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WORK HISTORY
Marketing Specialist @Designfusion
Toronto, ON, CA
Marketing Strategy & Business Growth:• Developed and implemented comprehensive marketing strategies aligned with business objectives, contributing to annual revenue growth across software, hardware, and services lines.Digital Marketing & Multi-Channel Demand Generation:• Owned strategy and execution across 10+ marketing channels (email, SEO, LinkedIn, paid ads, webinars, trade shows, cold outreach, newsletters), ensuring consistent messaging and measurable ROI.• Optimized 15 Google Ads campaigns through keyword refinement and creative testing, driving a 30% increase in qualified inbound leads.Content, Website & Product Marketing:• Led website rebranding and UX/UI improvements using Webflow and Figma, enhancing navigation, positioning, and conversion flow.• Oversaw content creation for website landing pages, printed materials, and videos by collaborating with technical and sales teams, improving content relevance and reuse across channels.Market Research & Competitive Intelligence:• Conducted quarterly SEO competitor and AI visibility research using SEMrush, identifying keyword gaps and market trends to strengthen organic performance and future campaign planning.• Implemented automation tools as a time-saving solution, increasing the team’s outreach efficiency, enabling scalable, personalized prospecting by industry, and freeing up 90 hours of manual repeated work in 4 months.Events, Trade Shows & Webinars:• Coordinated 10+ major industry trade shows (including CMTS, Fabtech, ADM) by managing booth logistics, collateral design, competitor research, and lead follow-up processes.• Organized and promoted 4 end-to-end webinars, increasing registrations by 20% and improving post-event follow-up effectiveness.Analytics & Performance Reporting:• Tracked and reported campaign performance, translating insights into clear recommendations presented in leadership and team meetings.
EDUCATION
Centennial College
Postgraduate Certificate, Marketing Research and Analytics
University of Toronto - Rotman School of Management
MBA Essentials
Hong Kong Metropolitan University
Bachelor's degree, Creative Advertising and Media Design
ABOUT JOYCE CHAN
As a Marketing Specialist with a strong foundation in B2B strategy and execution, I bring a project manager’s mindset to every campaign I lead. From overseeing multi-channel initiatives to streamlining team workflows, I’m passionate about turning ideas into action, and results.At Designfusion, I collaborate with sales teams, leadership, and cross-functional stakeholders to deliver integrated marketing projects that drive brand visibility, lead generation, and customer engagement. Whether it’s managing end-to-end email campaigns, leading demand gen efforts, or coordinating trade shows and virtual events, I’m known for my attention to detail, strong communication, and ability to keep complex projects on track and aligned with business goals.Proficient in tools like Webflow, Figma, Adobe Creative Suite, Google Analytics, and Notion, I optimize both creative and operational sides of marketing. I also introduced automation solutions that significantly improved team efficiency and outreach scalability.Recognized for managing timelines, enhancing processes, and delivering measurable outcomes through data-driven strategies, I drive progress by aligning strategic vision with practical execution.
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