Joyce Bradley
Founder @Jvfitness, Llc
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WORK HISTORY
Founder @Jvfitness, Llc
Charlotte, NC, US
Strength training and wellness coaching focused on helping women maintain strength, metabolic health, and confidence through midlife transitions.Lead strategic operations, financial oversight, and performance accountability for a growing organization.Manage revenue strategy, operational controls, and process optimization initiatives.Direct team development and performance management across service delivery.Strengthen compliance and governance practices aligned with organizational growth.
EDUCATION
University of South Carolina
Bachelor of Science | Psychology
William Carey University
Master of Business Administration | Business Management
ABOUT JOYCE BRADLEY
I am a financial services leader with more than 20 years of experience overseeing complex commercial and healthcare lending portfolios within highly regulated banking environments.Throughout my career, I have focused on strengthening portfolio performance, managing credit risk, and supporting executive decision-making across multi-regional portfolios exceeding $1B in assets. My leadership experience includes building governance frameworks, improving asset quality, and implementing strategic risk mitigation practices that protect portfolio performance while enabling responsible growth.I am particularly experienced in credit governance, portfolio strategy, regulatory readiness, and cross-functional leadership across lending, risk, and operational teams.In addition to my work in financial services, I am also an entrepreneur and certified fitness professional. As the founder of JVFitness, I coach individuals on strength, discipline, and long-term health performance—principles that closely mirror the consistency and strategic thinking required in financial leadership.My combined experience in executive leadership and entrepreneurship has strengthened my ability to build systems, lead through change, and operate with a high level of accountability and discipline.I am always open to connecting with professionals across financial services, risk leadership, and portfolio strategy.Active member, Charlotte Alumnae Chapter, Delta Sigma Theta Sorority, Inc.
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