Joy Clarkwin
Marketing Manager @Filter
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WORK HISTORY
Marketing Manager @Filter
Kidderminster, GB
Managing various ongoing multi-channel campaigns- Implementing and managing an annual content plan (for 2 brands)- Maintaining a continuous social media posting schedule- Optimising content in line with SEO objectives- Content creation and copywriting for a range of purposes (lead gen, brand awareness)- Co-ordinating company attendance at various events (WordCamp Europe etc)- Maintaining the Filter website to rank highly with SEO/SERP- Increasing social media impressions and website traffic- Supporting business development goals and targets- Working to regular KPI’s and objectives- Maintaining analytical reports for all marketing activity- Engaging with a variety of company partners & stakeholders- Managing company social events and all internal commsKey Achievements- Managing the production of \'The Marketer\'s Guide To.\'/ eBook Series- Managing the production of the UnFILTERed video podcast- Created and managed an annual multi-channel content plan (ongoing)- Produced a series of demo videos for PersonalizeWP (personalisation plugin)- Increased website pageviews by 51% in 2023- Increased social media engagement by 250% in 2023- Increased organic search volume by 149% in 2023
ABOUT JOY CLARKWIN
Results-driven creative specialist with 10 years of experience in public, private and non-profit sectors. I\'ve worked with businesses in government, digital solutions, manufacturing, food service & insurance. My career began with launching a successful live music events business before transitioning into full-time marketing. Skilled in project management, social media, graphic design, video production, PR, events, copywriting, data analysis and brand development. Known for my positive attitude and strong work ethic, I\'m passionate about social media and stay updated on the latest trends, especially on YouTube and Instagram.
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