Joss B.

Marketing Automation Specialist @Baker University

Baldwin City, KS, US

Utilized Salesforce Marketing Cloud Engagement to deploy emails to prospective students- Reported on email statistics and provide strategies based on the statistics to drive more engagement- Generateed an email marketing strategy to drive more campus visits. Resulted in a 15% increase in campus visits- Using Salesforce Marketing Cloud Engagement, I implemented a new grading and scoring technique to give Baker\'s Admissions Team more insight into how engaged each prospective student is- Strategized multiple digital marketing campaigns including segmenting audiences, formulating creative, and deploying across the most effective channels- Reworked Baker\'s meeting schedules and content to make them more efficient, led to a 15-minute drop in meeting time, but maintained the same efficiency level- Integrated forms into Asana, Baker\'s preferred project management software, allowing for seamless flows from ideation to implementation, resulted in less confusion from missed communications between departments.

Baker University

Master of Business Administration - MBA, Business Analytics

Jönköping International Business School

Bachelor of Business Administration - BBA, Marketing

Wichita State University

Bachelor's degree, Marketing