Josi Mathar

Content Marketing Manager @E.Fundamentals

Edinburgh City, GB

e.fundamentals is now part of CommerceIQWhat I do -• Defining and delivering the global content strategy to fuel our content-driven demand generation strategy• Planning, creating and distributing an industry leading CPG podcast \"The Digital Shelf Cast\"• Applying SEO best practices when analysing data using tools like Google Analytics and SEMrush, driving the effectiveness of our content activity through appropriate measurement and evaluation • Defining our buyer personas and target audiences delivering thought leadership content against their needs, pain-points and mindsets keeping the company ahead in its category• Creating compelling copy for content, social media, marketing assets and other deliverables for sales and marketing via the blog, eBooks, podcast, emails, newsletters, presentations, website, videos and other media to drive engagement and traffic across our digital channels • Building global brand awareness, developing a content library across the company’s digital channels including CRM automation via Hubspot• Producing relevant PR content and collateral, and supporting the insights team to identify new content opportunities to help gain traction in our markets

Chamber Business Solutions

Digital Marketing Training Course

Chamber Business Solutions

Finance for non finance managers

Humboldt-Universität zu Berlin

Masters of Arts

Schoeller & von Rehlingen Public Relations

PR Training Certificate