Joshua Shorter
Director of Marketing and Communications @M2catalyst, Llc
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WORK HISTORY
Director of Marketing and Communications @M2catalyst, Llc
Las Vegas, NV, US
Led full-funnel growth strategy across a multi-product mobile app portfolio serving 5M+ users; owned acquisition, lifecycle, and retention strategy while improving CAC efficiency and expanding LTV.• Increased Phases of the Moon installs 50.3%(936K → 1.4M) and grew MAUs 53.5%.• Drove 700K+ organic installs within multiple 3-month periods through advanced App Store Optimization.• Improved onboarding and activation flows, lifting long-term retention 10%+.• Managed acquisition and engagement across subscription and ad-supported models.• Built and executed channel strategies across Meta, Google, and search; aligned spend to performance targets and forecasts.• Centralized marketing data into executive dashboards for real-time visibility and spend pacing.• Partnered with analytics and product teams to strengthen attribution modeling and lifecycle measurement.• Designed experimentation frameworks (A/B testing, creative iteration, audience refinement) to unlock incremental growth.• Implemented automated lifecycle journeys across email, push, and in-app touchpoints.• Leveraged Firebase, CleverTap, Google Analytics, Search Console, and Ads Manager to guide optimization and cross-functional decisions.• Integrated AI-driven content systems to accelerate creative production while maintaining brand integrity.• Built scalable prompt frameworks and structured content pipelines supporting paid campaigns, thought leadership, RFPs, whitepapers, and performance ads.• Led integrated B2B and B2C marketing across web, paid search, social, email, push, and in-app channels.• Directed corporate rebrand, produced enterprise video content, deployed lifecycle campaigns, and authored mobile experience research distributed to operators, regulators, and media.
EDUCATION
Lansing Community College
General Associates Degree, Major Coursework in Management
SKILLS
ABOUT JOSHUA SHORTER
Helping global brands achieve growth through marketing, engagement, lead generation, customer acquisition, channel optimization, multi-channel campaign management, content creation and more.I\'ve had the privilege of working with Fortune 500 companies like Las Vegas Sands Corp, as well as global brands like Emeril\'s Restaurants, Buddy V\'s Ristorante, Thomas Keller Restaurant Group, Wolfgang Puck Fine Dining Group, AEG Live, Base Entertainment, Barney\'s New York, Boyd Gaming, Pinnacle Entertainment Inc, and more. I\'ve also had the opportunity to work for tech start-ups.Outside of Marketing - I\'m a Real Estate Enthusiast and enjoy sharing on topics like home ownership, finance, buyer tips, seller tips, home improvement, DIY projects, home decorating, moving, relocation, real estate market and housing trends, lifestyle and more. I also enjoy helping people reach their home ownership or real estate investing goals as a REALTOR® with eXp Realty in Las Vegas (Lic# S.01•••94). Feel free to connect with me anytime!
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