Joshua Lamadrid
Director, Digital Strategy & Partnerships @The Dream Bowl
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WORK HISTORY
Director, Digital Strategy & Partnerships @The Dream Bowl
Dallas, TX, US
As Executive Director of Digital & Partnership Marketing for the Dream Bowl, I lead the organization’s digital ecosystem, brand partnerships, media strategy, and product innovation, including full ownership of the Dream Bowl mobile app from concept to release. I oversee cross-functional teams in digital branding, sponsorship development, media production, and fan engagement to elevate the Dream Bowl’s national presence.Key Responsibilities & Achievements:Led full development of the Dream Bowl mobile app, overseeing product conception, UI/UX, feature architecture, backend coordination, QA, and rollout for a 10–15 person team.Integrated sponsorship assets into the app, including branded dashboards, digital activations, AR features, and partner visibility modules.Secured $250K+ in sponsorship revenue through 10+ strategic and industry-exclusive partnerships.Directed Dream Bowl brand design and digital identity across app assets, web, social content, campaigns, and sponsor deliverables.Drove digital growth with double-digit audience expansion, 1M+ impressions, and website visitors.Executed and fulfilled 100% of partnership deliverables for corporate and influencer collaborations (e.g, StretchLab, Chick-fil-A, Datavault AI), delivering high-ROI digital and on-site activations.Worked with social media and event marketing teams to ensure consistent brand messaging and creative alignment across platforms.Produced high-quality digital and media assets, guiding graphic design, content creation, social campaigns, partnership promos, and platform-specific creative strategies. Built and managed a robust sponsorship pipeline, leading prospecting, outreach, negotiations, contract development, partnership activation, and long-term retention pathways. Collaborated cross-departmentally with operations, marketing, and executive leadership to unify sponsorship objectives, digital strategy, app development, and game-day operations.
EDUCATION
Montclair State University
Computer Science
The Scouting Academy
Football Player Scouting
Caldwell University
Bachelor's degree
ABOUT JOSHUA LAMADRID
B.S. of Sports Management paired with a minor in Computer Science, I am passionate and eager to emerge within the sports industry. My career goal is to build a winning team in an area of personal expertise, and contribute to the success of the highest professional level in sports.I have gained valuable skills and experiences in broadcast production, event operations, and athlete scouting through my current roles as a Sr. Coordinator of Media Operations and Player Personnel Associate for The Dream Bowl, a Game Day Operations Intern for the New York Jets and a Stadium Tour Guide for the New York Yankees. I have also earned multiple certifications and honors, such as the Heartsaver CPR & AED, 4x DSG Teammate of the Month, a CVS Vanguard Award, and a national department ranking of #1 of 797 DSG Brick & Mortar locations that demonstrate my attention to detail, retail operations, business acumen and communication abilities. I plan to start my own nonprofit organization in the near future, to fill a major gap in the sports industry.
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