Joshua D.
Digital Marketing Specialist @Mi Hub
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WORK HISTORY
Digital Marketing Specialist @Mi Hub
Castle Donington, GB
I support the digital marketing strategy for Alexandra and Alex Direct, two of Mi Hub’s core workwear brands. My role focuses on optimising performance across paid media, content, SEO, and analytics to drive brand visibility, commercial outcomes, and customer engagement across key markets.As part of the central Alexandra marketing team, I contribute to Mi Hub’s broader shift toward digital-first growth by delivering data-led campaigns and supporting improvements across the e-commerce and customer experience journey.This role supports Mi Hub’s wider digital transformation strategy, helping to scale its global presence in the workwear sector through targeted, insight-driven marketing.
EDUCATION
Derby College
National Diploma, Public Services
University of Derby
Bachelor of Arts (B.A.), Business, Management, Marketing, and Related Support Services
Murray Park School
High School
ABOUT JOSHUA D.
I\'m a commercially driven digital marketing leader with 10 years of experience building and scaling high-performance digital functions across B2B and D2C markets. Throughout my career, I\'ve owned end-to-end digital strategy, from planning and budgeting through to execution, optimisation, and reporting at board level. I\'ve led cross-functional teams, managed six-figure media budgets, and delivered measurable commercial impact: doubling organic traffic, reducing customer acquisition costs by up to 40%, and driving multi-million-pound revenue growth through integrated paid media, SEO, CRO, and email programmes. My approach is rooted in data. I build marketing strategies around commercial KPIs such as revenue, margin, and lifetime value, not vanity metrics. I\'m equally comfortable presenting a channel strategy to a board as I am getting into the detail of a Google Ads account structure or a technical SEO migration. Core areas of expertise include: → Paid Media Strategy (Google Ads, Meta, LinkedIn, TikTok) → SEO & Content Strategy → Conversion Rate Optimisation & UX → E-commerce Growth & Marketplace Strategy → Marketing Analytics, Attribution & Reporting → Team Leadership & Agency Management → Budget Ownership & P&L Accountability Currently, I lead digital marketing strategy across multiple workwear brands at Mi Hub, driving a digital-first transformation that spans paid media, SEO, content, and onsite experience. Previously, I\'ve delivered transformative results for brands including global enterprises and high-growth businesses, from full website relaunches that doubled organic traffic to paid media strategies that delivered 5:1+ ROAS.
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