Joshua A. Plaza

Marketing Automation Manager @Technomic, Inc

Chicago, IL, US

Admin for Marketo marketing automation platform, training new users on basics of the platform, and developing and managing programs- Work with product marketing managers and design director to build and code Marketo marketing automation programs including emails, landing pages, web personalization content, and other Marketo activities- Build and grow email marketing lists for different customer verticals and products- Identify segmentation criteria based on behavior, demographics, or geographic characteristics- Work with product managers and marketing director to identify and set KPIs for all marketing programs- Optimize campaigns to make sure KPIs are being met- Regularly review campaigns to ensure sales teams are receiving quality inquiries- Ensure marketing automation and our other tools work together to achieve marketing and sales goals- Work with Salesforce admin to make sure marketing automation tools are working appropriately with CRM- Produce regular reports on lead generation and other automation efforts.

Northern Illinois University

English, Professional, Technical, and Business Writing