Josh Thompson
Digital Marketing Manager @Kaseya
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WORK HISTORY
Digital Marketing Manager @Kaseya
Red Bank, NJ, US
I’m trusted with managing over $2M in annual ad spend, overseeing both small and large budgets at once, and optimizing 200+ active ads across competitive markets. In 2025, my work contributed to a 22%+ quarter-over-quarter increase in ARR, while reducing aggregate lead costs by over $700 through a tighter keyword strategy, smarter automation, and cleaner tracking.Responsibilities:Keyword research that prioritizes where we can realistically win, not just where volume existsBuilding and tuning automations that reduce wasted spend and manual effortAd optimization rooted in data, not reactionary changesTranslating performance into clear, defensible narratives for stakeholders
EDUCATION
William Paterson University of New Jersey
Bachelor of Science - BS, Marketing
ABOUT JOSH THOMPSON
I work in B2B digital marketing at the intersection of paid and organic—primarily across search and social—where performance channels can accelerate pipeline when other strategies struggle to break through. My role is to ensure sales teams don’t just receive more leads, but the right ones: leads that convert, generate real ARR, and maintain a healthy pipeline-to-spend ratio.I’m consistently relied on as a resource within my teams—sharing frameworks, surfacing insights, and helping others pressure-test ideas in-market. I take ownership of processes and performance in ways that make teams more effective as a whole. I believe the strongest results come from disciplined execution: launching with intent, allowing systems to stabilize, then reviewing performance aggressively at the right cadence—three weeks beats three days.I thrive in collaborative environments where direction is clear, experimentation is intentional, and experiences are shared for learning.
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