Josh Ahadian
Co-founder & VP of Marketing @Shimmerwood Beverages
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WORK HISTORY
Co-founder & VP of Marketing @Shimmerwood Beverages
Boston, MA, US
Co-founder of hemp seltzer brand named best CBD seltzer nationally by Forbes 2 years in a row. Built the foundations in marketing, sales, accounting, bookkeeping, management, event planning, distribution, training all through self-investment. Results have shown >70% margin YoY growth, brokering first of their kind marketing partnerships and sponsorships and receiving national publication features- Identified, implemented and managed cross-department systems in CRM (PipeDrive), email marketing (Klaviyo), lead generation, inventory management, and AI integrations enhancing operational efficiency and streamlining processes- Interviewed, onboarded, trained and managed sales and marketing teams as well as built stock option grant programs- Created budgets, managed Accounting & Bookkeeping to decrease expenses 46% YoY- Implemented SEO strategies including on-site meta descriptions, rich schema data through backend CSS and HTML code, backlinking offsite high authority pages, keyword optimized blogs targeting competitive brands resulting in 38% page authority increase and 46% website traffic increase- Built relationships throughout supply chain with suppliers, co-packers, distributors and 3PLs drafting multi-year partner agreements to reduce COGS >30%- Negotiated sponsorship opportunities with The Bowery Presents and NBA Orlando Magic for their first CBD beverage partnerships, creating nationwide appeal and brand category dominance- Integrated AI tools like ChatGPT and Gemini to decrease overhead costs by 27% while increasing cross-department efficiencies
EDUCATION
General Assembly
Certificate of Completion, Product Management
North Andover High School
High School Diploma, High School/Secondary Diplomas and Certificates
Isenberg School of Management, UMass Amherst
Bachelor of Business Administration - BBA, Marketing
New York University
Master of Arts - MA, Music Business
The University of Manchester
Visiting Student, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT JOSH AHADIAN
Co-founded Shimmerwood Beverages, an Award Winning Hemp Beverage company, building the foundations in Marketing, Sales, Accounting, Bookkeeping, Management, Distribution, Training and raising capital. Starting a business in a niche industry required working with local state governments creating regulations, educating supply chains on the products and lobbying for continued support in a growing market. Built multi-year business plans spanning all parts of the company leading to YoY growth of >70% margin.Graduate of NYU with a M.A. in Music Business. Thesis focused on implementation and impact of immersive technologies in live entertainment. Self-disciplined detail-oriented individual with exceeding interpersonal and coordination skills. Prior marketing coordination experience includes campaign management, scheduling, lead generation, and advertising. Demonstrated ability to take initiative on multiple work streams under tight deadline pressure. Experience coordinating campaigns through well-executed forecast analyses and target marketing initiatives. Proven ability to quickly learn new tools and technologies; adept using Microsoft Office, Google apps such as DoubleClick, and social media platforms. Strong focus in the music industry and AR/VR technologies.
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