Jo Shaer
Build your Audience for Fire & Security Companies Linkedin Marketing Email Marketing @Lollipop Build Your Audience For Fire & Security Companies Linkedin Marketing Email Marketing
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WORK HISTORY
Build your Audience for Fire & Security Companies Linkedin Marketing Email Marketing @Lollipop Build Your Audience For Fire & Security Companies Linkedin Marketing Email Marketing
London, GB
You want to get in front of more of your ideal prospects, right? That’s what Build Your Audience (BYA) does.Imagine you\'re at a networking event. And it\'s PACKED with tons of the right prospects for your business. Maybe that’s the Operations Director/Manager, Facilities Director/Manager, caretaker, or business owner. Pretty much any job role and any type of company.Wouldn’t you want to be there. It\'s easy. You tell us which type of people you want in your ‘virtual networking room’. And we find those people on LinkedIn. Of course, like a real world networking event, not everyone will come. But many will.Because we\'ll improve your LI profile. To appeal more. So more of the Right People connect. And your audience grows… Fire & Security business owners and sales people who struggle to make LinkedIn work. You know you’re better than your competitors. Better equipment, products and service…. If only you could get in front of the right people!People who get sick of losing out to: those ‘race to the bottom’, price-based, corner-cutting Fire & Security companies the large nationals with the resources but strangled in red tape and endless delays the quote fiddlers who cut corners to win the work We help you to find and invite 100s of the Right People. To build your very own virtual networking group. That keeps on growing. So you get in front of more of your ideal prospects.All you have to do is say the right things to enough of them… “We were using LinkedIn but in a very random way. Now we have a system that is… actually generating sales now” Jaap van der Eersten“2 new customers from LinkedIn… thank you” Rosa Jennings, Ocean Fire & Security
EDUCATION
Southend College of Technology
Institute of Linguists and Secretarial courses
SKILLS
ABOUT JO SHAER
FIRE & SECURITY MARKETING BUILT FOR COMPLIANCE-LED BUYING DECISIONSI work exclusively with Fire & Security installers and the suppliers who sell to them - in markets where credibility, third-party certification, and risk determine who gets shortlisted.15+ years working in Fire & Security, with 200+ industry websites analysed** for compliance, clarity, and conversion.This is not generic marketing. It’s positioning, messaging, and demand generation designed to support Responsible Persons and buyers who validate credibility online before shortlisting suppliers-THE PROBLEM I SOLVEMost Fire & Security businesses don’t struggle because marketing “doesn’t work”.They struggle because:* buyers can’t quickly assess credibility* third-party certifications aren’t communicated clearly* websites don’t align with how buyers reduce riskIn compliance-driven markets, poor marketing doesn’t just fail, it quietly disqualifies you-WHAT WE DO DIFFERENTLYLollipop began working with Fire & Security businesses in 2010 and chose to specialise fully in 2018.We build marketing that reflects how decisions are really made:* how buyers and consultants validate installers online* how Responsible Persons assess risk, trust and qualifications* how suppliers create demand through third-party certified installersWe don’t just generate leads. We generate pre-qualified enquiries aligned to certification, capability and commercial reality-PROOF (REAL OUTCOMES)• CCTV Hire & Sales: doubled fleet size from 56 to 112 towers in two years, creating £650k+ additional revenue potential.• Fenix Monitoring: website wording directly contributed to a deal delivering 135 new monitoring sites (“That’s ROI, my friends.” said Carl Meason, MD).• Blake Fire & Security: positioning and messaging supported a £1m education-sector contract.• Armoury Security & Fire: consistent flow of \"pre-qualified enquiries\"(Lee Westlake, Director)-INDUSTRY CREDIBILITY• NSI Associate Consultancy Programme (ACP #41)• Associate Member: BSIA, FIA• Full Member: Fire Aware, ASC, FPAMore importantly, we understand how third-party certification (NSI, SSAIB, BAFE) influences buyer confidence, shortlisting and Responsible Person decision-making-Lollipop has generated millions of pounds in qualified opportunities through websites, SEO and social media - without diluting trust or compliance.If your buyers care about qualifications, credibility, and risk, your marketing has to show it. clearly and consistently.That’s what we do.
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