Joshua Pawlak
Vice President of Marketing @Bw Fusion
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WORK HISTORY
Vice President of Marketing @Bw Fusion
Fort Wayne, IN, US
Provides executive leadership, vision, and strategy deployment for the BW-Fusion and Biodyne USA businesses with a focus on creative brand development, customer acquisition & engagement, PR/communication, go-to-marketing planning, digital media, and eCommerce platforms. Holds P&L accountability and leads talented direct-to-consumer and B2B omnichannel marketing teams.
EDUCATION
Concordia University Ann Arbor
Bachelor's degree, Psychology
Microsoft Academy
MCP, MIcrosoft Platform
ABOUT JOSHUA PAWLAK
Josh is a highly effective senior marketing executive with over 15 years of experience developing and leading companies to define and deliver omnichannel results that grow market share and build customer loyalty.Currently: Vice President of Marketing at BW Fusion. This includes eCommerce, paid media advertising, social media, D2C websites, agency relationships, trade shows, and influencer programs.Core Competencies:• Go-to-market marketing and eCommerce strategies that accelerate growth• Innovation and growth, developing value propositions and tactics that win• Brand positioning that is focused and separates• eCommerce Sales optimization• Process improvements that eliminate hindrances to growth• Coaching, mentoring, and training that allows the team to excel• Executive leadership that inspires and pushes companies to achieve at the highest levelsIndustry Experience:Global Marketing • Product Launches • P&L • 10+ Years in Outdoor Industry • Influencer Marketing • Marketing Leadership • Social Media Marketing • Traditional Marketing • Trade Show • Global Branding • Graphic Design • Website Development • eCommerce Selling and Marketing
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