Josh McLain

Product Strategist @Nova Studio

Toronto, ON, CA

Worked on cross-functional teams to define product requirements, aligning with GTM and client needs.• Collaborated with engineering to estimate development timelines, managing the product development roadmap alongside the CTO.• Conducted UAT for new features, ensuring high-quality product launches.• Developed GTM resources for new products, contributing to an over 1,300% YoY impression increase for launched video templates.• Implemented a reporting optimization project that significantly reduced query times, enhancing internal efficiency.• Introduced innovative ad formats, including a TikTok format change that increased CTR by over 40% and a Social CTV Template, receiving positive market feedback.

Northern Illinois University

Bachelor of Science (B.S.), Marketing