Joseph Taphorn

Media Manager @SimpsonScarborough

Greenville, SC, US

Lead the strategy, planning, and execution of integrated media campaigns for higher education institutions across the country, focusing on brand awareness, enrollment marketing, and reputation management- Oversee a cross-functional media team responsible for channel strategy, campaign execution, and performance optimization across digital (paid search, social, display, video, native) and traditional media- Collaborate with internal research, strategy, and creative teams to develop insight-driven campaigns that align with client goals and institutional objectives- Manage media budgets ranging from $100K to $2M+, ensuring cost efficiency and performance through data analysis, A/B testing, and iterative campaign optimization- Build strong client relationships by delivering transparent reporting, strategic guidance, and thought leadership on media trends and opportunities- Spearhead media innovation initiatives to evolve agency capabilities and stay ahead of the rapidly shifting digital landscape- Contribute to agency growth through team development, operational improvements, and strategic media partnerships.

University of Cincinnati Carl H. Lindner College of Business

Bachelor's degree, Marketing/Business Analytics