Jaclyn Wagner
Media Manager @SimpsonScarborough
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WORK HISTORY
Media Manager @SimpsonScarborough
Develop campaigns aligned with business goals for our higher education clients. Campaign development tasks include: Recommend keyword strategies for search engine marketing. Audience targeting, placement, bid/budget, and flight recommendations based on campaign objectives. Set up campaigns in platform, including loading creative, payments, headlines and descriptions, and tracking. Manage end to end digital projects from recommendation to reporting.
EDUCATION
Taylor University
Bachelor of Science, Marketing/Systems
SKILLS
ABOUT JACLYN WAGNER
I am a marketing strategist and media leader with 18+ years of experience driving growth through integrated, full-funnel marketing and performance media strategies.I specialize in paid media, cross-channel planning, audience targeting, and campaign optimization across digital and traditional platforms. My work spans brand awareness, demand generation, and performance marketing, with a strong focus on measurable ROI and operational efficiency.With experience on both the agency and client side, I bring a business-first perspective to media investment strategy, budget allocation, and KPI optimization. I thrive in complex environments, aligning cross-functional teams and translating data into actionable growth strategies.I’ve partnered with leading brands across Financial Services, Entertainment, CPG, and Higher Education, including E*TRADE, Pernod Ricard, NBCUniversal, Lifetime, Purina, Daisy, and Baylor University. This cross-industry experience allows me to adapt strategy to diverse business models, audience behaviors, and growth challenges.I am energized by building smart strategy, optimizing workflows, and driving marketing performance that moves organizations forward.
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