Joseph MacLean
Senior Director, Marketing @Synergy Health Partners Mso, Llc
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WORK HISTORY
Senior Director, Marketing @Synergy Health Partners Mso, Llc
Troy, MI, US
EDUCATION
University of Detroit Mercy
Bachelor of Arts (BA), Communication and Media Studies
Detroit Country Day School
High School
SKILLS
ABOUT JOSEPH MACLEAN
I’m a strategic marketing executive with a proven ability to drive growth, lead digital transformation, and scale demand generation across complex, competitive environments. My experience spans performance marketing, brand strategy, integrated campaigns, marketing operations, and AI adoption—with a deep focus on aligning marketing with business goals.Currently leading B2C marketing for a private equity–backed multi-site healthcare organization, I’ve delivered measurable impact by building high-performing campaigns, reducing cost per acquisition, and partnering cross-functionally with operations, sales, and analytics. I’ve also led marketing for e-commerce and retail brands, bringing a consumer-first mindset into every channel I touch.Core competencies: • Growth marketing | Demand generation | Customer acquisition • Digital strategy | Paid media (Google Ads, Meta)| Media mix modeling • AI in marketing | Marketing automation | MarTech enablement • Go-to-market strategy | Product launch | Market expansion • Cross-functional leadership | P&L responsibility | Team building • Private equity | Multi-location services | Healthcare marketingI leverage AI tools and data-driven insights to accelerate content creation, improve targeting, streamline workflows, and enhance decision-making—without sacrificing brand voice or strategic intent.I’m at my best when navigating complexity, scaling what works, and building high-impact marketing engines that drive results. Industry-agnostic. Outcome-focused. Ready to lead.
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