Joseph C.
Director of Marketing & New Business @BlackboxMyCar
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WORK HISTORY
Director of Marketing & New Business @BlackboxMyCar
Richmond, BC, CA
Led a 7-person marketing team, achieving 500K+ monthly user reach via tools like Google Analytics 4, Klaviyo, Asana, and Shopify.• Fostered high-performance culture with mentorship and open communication.• Increased Average Order Value (AOV) by 25% over four years through Shopify site enhancements.• Executed marketing strategies across content generation, graphic design, social media, and influencer marketing.• Directed 50+ YouTube videos, amassing 6M+ views in 4 years.(https://youtube.com/@blackboxmycar)• Managed a $250K+ marketing budget, attaining a 12.14 average monthly ROAS and a $20 CPA.• Improved team efficiency with KPI monitoring, automation, and AI software like Descript and Zapier.• Grew Instagram and TikTok followership by 25% YoY.• Launched SKUs via coordinated product releases and marketing plans.• Expanded revenue streams by sourcing manufacturers in Korea & China for new automotive and wireless product categories.
EDUCATION
Simon Fraser University
Bachelor of Business Administration, Beedie School of Business and the School of Interactive Arts & Technology
Simon Fraser University
Minor, Communications
SKILLS
ABOUT JOSEPH C.
Hiya, I\'m Joseph! I’ve spent 15+ years in startups & small businesses to help find practical solutions to complex problems through automation, AI and workflow optimization. My background started in design & UI, then branched out endlessly from there. I’m curious, creative and generally known for my relentless persistence to make things work. I just like building things.More importantly, I’m a husband, a father, an avid runner, an explorer and a tech enthusiast, with a keen interest in AI & cryptocurrency. That’s it! I don’t like talking about myself, so let’s chat about you.Let’s connect, share some ideas & building some cool things together.
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