Fazel Joseph

Digital Manager @Initiative

Paris, FR

Recommendation and purchase of digital campaigns: Development of branding and performance recommendations (OTC and programmatic purchases) aligned with the digital strategy and meeting the advertiser\'s media and business objectives. Selection of media, locations and purchasing methods in line with the campaign\'s media objectives and the business target defined by the strategic planning team. Production and presentation of media plans: negotiation of media buys with media partners to meet quality and productivity targets. Guaranteeing feedback (recommendations, media plans and reports) from each of our areas of expertise (programmatic, adops) in terms of content and form.Coordination and optimization of campaigns: Drawing up technical specification plans Consolidation and verification of elements required for launch Compliance with customer taxonomies and creation of trafficking sheets Works closely with the data & tech team to ensure proper monitoring and performance measurement of digital devices and compliance with processes. Update the internal digital campaign tracking tool (JIRA). Provide input on optimizations during campaigns, based on the results of interim reporting (Datorama).Expertise & analysis : Management of digital activations in direct contact with the customer and the Consulting team. Production and presentation of