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Jose Luis Luna
Wellness Brand Manager @Puig
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WORK HISTORY
Wellness Brand Manager @Puig
Mexico City, MX
EDUCATION
IPADE Business School
Diploma of Education, Negotiation
Universidad Anáhuac Mexico Norte
Bachelor's degree, Finance and Public Accounting
ABOUT JOSE LUIS LUNA
I\'m a strategic marketing executive with 15+ years of experience leading brand growth, business development, and digital transformation in the beauty and luxury sectors across Mexico and LATAM. My track record includes driving 360° marketing strategies, turning around business units, and leading high-performing teams to deliver double-digit growth and brand equity expansion.As Head of Marketing for American brands at L’Oréal Luxe, I doubled Kiehl’s brand awareness, achieved profitability through omnichannel expansion (Sephora, Amazon, Mercado Libre), and maintained relevance among Gen Z and millennials with innovative brand narratives. I\'m known for translating global brand strategies into high-impact, locally relevant campaigns that drive market share and engagement.With deep expertise in omnichannel marketing, e-commerce acceleration, and P&L ownership, I’ve led campaigns that merge creativity with analytics. I thrive in fast-paced environments that require cross-functional leadership, strategic partnerships, and bold vision.I’m now seeking a Marketing Director role where I can shape brand equity, lead strategic growth initiatives, and create meaningful consumer connections through data-driven, culturally resonant marketing.
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