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José Antonio Calatayud
Executive Director Marketing @Grupo Financiero Banorte
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WORK HISTORY
Executive Director Marketing @Grupo Financiero Banorte
Mexico City, MX
Strategic Marketing for Banorte, Mexico\'s 3rd largest financial institution with over 11 million customers in banking and 11 more in Pension Funds.Main business lines: Wholesale Banking (checking, term deposits, mutual funds, etc.), Consumer Credits (mortgages, payroll, auto and personal loans), Insurance, Credit Cards, SME, Government and Alternate Channels.Strategic Product Development, Product / Services Bundle Offers.Development of advertising campaigns and media planning.Budgeting and Compliance control.
EDUCATION
Louisiana State University
Industrial Engineering
Universidad Panamericana
Bachelor of Science (BS), Industrial Engineering
Northwestern University - Kellogg School of Management
Digital Marketing Strategies, Marketing
SKILLS
ABOUT JOSÉ ANTONIO CALATAYUD
Industrial Engineer with 17 years of experience in Marketing Strategies, Product…
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