Jorelle Robles

WORK HISTORY

EDUCATION

SKILLS

ABOUT JORELLE ROBLES

Jorelle, or Jor, is originally from the Philippines. He moved to Mexico in 2016 to work with multinational companies. With more than 16 years of experience, Jor has held leadership roles in different parts of the world, including the Asia-Pacific and Latin America regions.Before venturing into the corporate world, Jor began his career as a television broadcast journalist at GMA 7, the largest television channel in the Philippines, where he contributed to the creation of award-winning documentaries and television programs.The journey at Coca-Cola FEMSA was a significant milestone in his career. Starting in the Philippines as an executive in Culture and Communications, he was the mastermind behind Coca-Cola FEMSA Philippines’ employer brand campaign. More notably, he became the first Filipino/Asian to join the corporate office in Mexico, leading Diversity and Inclusion strategy across Latin America.Jor also served as the Head of Marketing, Culture, and Communications for Asia-Pacific at Sitel Group (now Foundever), showcasing his strategic vision by creating Sitel\'s employer brand campaign and establishing the B2C marketing team from scratch. He also led local employment and digital brand campaigns.Currently, Jor is the Director of Strategy Enablement and is the youngest member of the Executive Committee and management team at KTSA. He leads the Strategy Enablement team that supports the KPMG GBS and its global delivery centers through strategic project management, change management, and integrated communications. He also continue to drive KTSA’s operational marketing efforts, reinforcing its brand as an employer of choice for tech and consulting professionals in Mexico.In 2024, Jor was named by Expansion, Love4ALL, and ADIL as part of their annual list of 41+1 LGBT+ leaders of business in Mexico, and was recognized by Merca 2.0 as part of the “The List” - the most influential Marketing Leaders in Latin America.