Jorge Lazaro Diaz
Director of Marketing Automation @Larry Jacob Internet Marketing
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WORK HISTORY
Director of Marketing Automation @Larry Jacob Internet Marketing
Miami, TX, US
Led end-to-end marketing automation systems for SMB and mid-market clients across multiple platforms (HighLevel, Keap/Infusionsoft, ActiveCampaign)- Increased lead-to-close conversion by 30–50% via CRM-driven lifecycle campaigns and onboarding flows- Replaced manual follow-up with automated systems, improving pipeline visibility and forecast accuracy- Integrated AI-driven workflows (MCP) to streamline onboarding and reduce churn.
EDUCATION
Purdue University
M.S., Computer Science
Florida International University
B.S., Computer Science
SKILLS
ABOUT JORGE LAZARO DIAZ
I design and implement CRM-driven growth systems that help companies scale smarter — not just faster.With over 15 years of experience leading marketing automation, revenue operations, and CRM architecture, I specialize in replacing manual processes with intelligent, integrated systems that boost conversion, improve visibility, and drive predictable revenue.I’ve built automation frameworks for SMB and mid-market organizations across industries, aligning sales, marketing, and operations around a single source of truth. Whether it’s architecting a multi-platform tech stack, deploying lead nurture journeys, or designing AI-powered onboarding flows, I focus on delivering measurable results — faster.My platform fluency includes HighLevel, Keap, ActiveCampaign, Salesforce, and HubSpot. I’ve deployed full-funnel lifecycle automation and revenue infrastructure that supports $250K+ in annual recurring and project-based revenue.If you\'re looking to transform your CRM into a revenue engine — and align people, process, and platform — let’s connect. Email: j••••@larryjacob.com Portfolio and client success stories available upon request.
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