Jordan Williams
Marketing Manager @Sian Wholesale Ltd
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WORK HISTORY
Marketing Manager @Sian Wholesale Ltd
Ockley, GB
Sole marketing lead responsible for UK and Netherlands operations within an international FMCG wholesale business.Own and execute multi-channel marketing strategy across both markets, covering website optimisation, CRM infrastructure, paid media, trade marketing and B2B lead generation.Built and implemented CRM systems to align marketing and sales activity, improving automation, reporting and lead tracking processes.Manage paid media campaigns across Meta and Google, optimising for cost-per-lead and commercial performance.Lead ongoing website development and UX improvements across Magento (UK) and WordPress/Elementor (NL), focusing on conversion and enquiry growth.Develop performance dashboards and reporting frameworks to track marketing KPIs and support commercial decision-making.Coordinate trade show marketing activity and promotional campaigns to support brand visibility and customer acquisition.Work cross-functionally with sales, operations and leadership to align marketing strategy with revenue objectives.
EDUCATION
The College of Richard Collyer
A Levels
3aaa Apprenticeships
Digital Marketing
3aaa Apprenticeships
Level 4, Digital Marketing
SKILLS
ABOUT JORDAN WILLIAMS
I lead marketing across UK and Netherlands operations within an international wholesale business, covering CRM, paid media, website development and B2B growth activity.My experience spans both corporate and SME environments, working across campaign delivery, funnel strategy, website optimisation and marketing automation. I focus on building structured systems that support long term commercial performance rather than short term spikes.Alongside marketing, I have been Head Coach at Horsham Trinity FC since 2021. I run training sessions, manage matchdays and support squad development, building a strong team culture and consistent standards on and off the pitch.I am focused on steady progression in both business and football, with an emphasis on accountability, development and long term growth.
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