Jordan Menard

Assistant Director of Digital and Social @Big Ten Conference

Chicago, IL, US

Develop and execute the Big Ten Conference social media strategy, driving digital storytelling and brand visibility across all platforms- Lead content strategy, creation, and execution across Instagram, X (Twitter), Facebook, and TikTok, increasing audience growth and engagement- Plan and oversee content coverage for all Big Ten Championships and conference events, including on-site creative direction and real-time storytelling- Led the Big Ten’s 2026 Winter Olympics digital campaign, serving on-site to capture and distribute real-time Olympic content highlighting Big Ten athletes on the global stage- Hire, manage, and coordinate on-site creative teams (photographers, videographers, and editors) for major conference events and championships- Negotiate and manage freelance creative contracts, ensuring high-quality production while maintaining budget efficiency- Manage partnerships and relationships with member institutions, media organizations, agencies, and distribution partners- Oversee budget planning and allocation across staffing, events, apparel, and creative contracts- Produce and coordinate multimedia storytelling, including video, photography, graphics, and editorial content to support conference initiatives- Analyze performance metrics and audience insights to refine digital strategy and maximize reach and engagement- Collaborate cross-functionally with conference leadership, marketing teams, and member schools to align digital initiatives with broader brand and marketing goals.

Central Michigan University

Bachelor of Associated Arts, Sport Management; Minor: Journalism

University of Indianapolis

Masters of Science, Sport Management