Jordan McCann
Customer Marketing Planning & Delivery Manager @Qualifications Scotland
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WORK HISTORY
Customer Marketing Planning & Delivery Manager @Qualifications Scotland
Glasgow, GB
Lead customer marketing planning and delivery across key programmes, ensuring activity aligns with organisational priorities and customer needsDevelop and coordinate integrated marketing plans, working closely with internal stakeholders across communications, policy and delivery teamsTranslate complex information into clear, customer-focused messaging and campaignsManage end-to-end campaign delivery, from planning and briefing through to execution and evaluationSupport continuous improvement through insight, feedback and performance measurement
EDUCATION
University of Strathclyde
International Business and a Modern Language (IBML), Marketing
ABOUT JORDAN MCCANN
Customer and brand marketing professional with experience across FMCG and the public sector, specialising in strategic marketing planning, campaign delivery and insight-led decision making.Currently a Customer Marketing Planning & Delivery Manager at Qualifications Scotland, leading the planning and execution of customer-focused marketing activity and working closely with internal & external stakeholders to deliver clear, effective and measurable outcomes.Previously, I built a strong foundation in FMCG brand and category marketing, managing award-winning licensed portfolios and established UK brands. My experience includes partnering with global licensors such as Disney, Universal and Warner Bros, collaborating with major UK retailers and translating insight into commercially effective marketing activity.Known for a collaborative, commercially minded approach, with strengths in brand strategy, customer insight, stakeholder management and end-to-end campaign delivery.
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