Jordan Higo

Director of Sync @4 & North Publishing

Driving creative and commercial opportunities for our catalogue and clients across advertising, TV, film, and gaming sectors, both in the UK and internationally.I lead on: Building and maintaining strategic relationships with music supervisors, producers, agencies, and brands. Procuring, developing, and delivering standout creative pitches. Managing all aspects of licensing, from pricing and negotiation through to approvals and deal execution across global territories.Passionate about connecting the right music to the right moment, and helping shape impactful, career-building placements for the artists and composers we represent.