Jordan F.
Marketing Operations Manager @Smartchoice
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WORK HISTORY
Marketing Operations Manager @Smartchoice
New York, NY, US
Spearheaded implementation and optimization of HubSpot workflows, improving lead capture and nurturing efficiency.• Established end-to-end campaign tracking and reporting to measure KPIs, supporting data-driven marketing decisions.• Collaborated with sales and IT to ensure CRM data integrity and streamlined lead hand-off processes.• Developed scalable landing pages and email templates to support marketing automation and customer acquisition.• Managed the execution of multi-channel marketing campaigns across email, social, and events, generating consistent growth in engagement and MRR.• Planned and executed customer events and webinars, contributing to partnership growth and brand credibility.• Oversaw vendor relationships for print, promotional, and digital asset production to ensure timely delivery and quality control.• Introduced monthly performance reviews for campaigns, identifying optimization opportunities across digital channels.
EDUCATION
St. John's University
Bachelor’s Degree, Advertising
Study Abroad
Bachelor's degree
ABOUT JORDAN F.
Strategic and process-driven Marketing Operations Manager with a strong foundation in digital marketing and campaign execution. Proven track record in streamlining marketing workflows, optimizing CRM systems, and improving lead lifecycle management to enhance marketing effectiveness and ROI. Adept at cross-functional collaboration, marketing automation, and performance analytics to drive operational excellence. Experienced in HubSpot, WordPress, and Adobe Creative Suite with a focus on aligning technology and marketing strategy to scale growth.
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