Michael C.
Senior Demand Generation Manager @Smartchoice
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WORK HISTORY
Senior Demand Generation Manager @Smartchoice
St. Petersburg, FL, US
EDUCATION
Columbia College Chicago
Bachelor of Arts (B.A.), Radio (Talent/Production)
ABOUT MICHAEL C.
I am a results-driven digital marketing leader with over a decade of experience driving strategy, innovation, and operational excellence across global organizations. Specializing in digital marketing, content strategy, paid media, and marketing automation, I have successfully led high-impact campaigns that enhance brand visibility, generate leads, and optimize customer engagement.As Global Head of Digital at LaSalle Investment Management, I spearheaded strategic digital initiatives, including a complete corporate website overhaul, high-performing paid media campaigns, and CRM optimization efforts that improved pipeline efficiency. My expertise spans SEO, social media, web development, and email marketing, with a strong focus on leveraging data-driven insights to drive measurable business outcomes.My passion is to transform digital marketing into a strategic growth driver, blending creativity with analytics to elevate brand presence and business performance.
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